Giant Balloons Company

Summary: In advertising, life and society are blown up to be bigger than what they actually are. The themes of luxury, self-worth, belonging, and sex fill the offline and online channels. Much of the advertising we all see is meant to show us how our lives can be improved by the goods and services that are available.

Summary: Sometimes it is worth taking a step back and looking at a situation in a different light. As an advertising professional, especially in the agency world, we are obligated to stay up to date with the happenings of the industry. We, as well as you, keep abreast of the news from Adweek, AdAge, MediaPost, Ad Contrarian, Forbes, NY Times, LA Times, TechCrunch, and the like to make sure we know the latest trends and technology. We know the movers and shakers. We see who is losing the big accounts and who is winning them.

Summary: Sometimes it is worth taking a step back and looking at a situation in a different light. As an advertising professional, especially in the agency world, we are obligated to stay up to date with the happenings of the industry. We, as well as you, keep abreast of the news from Adweek, AdAge, MediaPost, Ad Contrarian, Forbes, NY Times, LA Times, TechCrunch, and the like to make sure we know the latest trends and technology. We know the movers and shakers. We see who is losing the big accounts and who is winning them.