Giant Balloons Company

Summary: As we do our daily comb over the internet for advertising news and trends, we often find ourselves running into the newest ads of the week. Some of them are good.

Summary: When one makes the transition into the ACD or CD position you know you are moving up the food chain, which can be a joyous time in your career. Yet, as time moves on, the big salary, super cool man cave, or, for you ladies, the entire home, kids, and other responsibilities can oftentimes make a person very territorial in regards to the management of ideas that may give tremendous light to their subordinates. We all know that there are different agency styles when it comes to producing creative work and creative chemistry.

Summary: When we were first introduced to language involving “games” that didn’t involve Monopoly or Madden NFL was in economics. We studied game theory, and we researched and discussed the most efficient ways players acted and responded based on either their own best interests or their best action given their opponent’s action. Game theory is absolutely fascinating because it helps assign reason and motive to the way people or organizations respond.

Unfortunately, as communications professionals, we know that sometimes reason and logic are the last indicators of action.