Summary: Our industry loves to reward consumers. And why not? We want to make sure that they are happy with dealing with the brands that we are a part of and support. But isn’t it true that we sometimes go overboard? Is it not true that sometimes we reward behavior that needs no additional reward?
Are there consequences for excessive rewards?
Summary: Diversity in advertising has crept into the news again. The gorilla in the room continues to make noise as everyone tries to ignore it.
There’s been some progress, though.
A quote in the source article notes that the advertising industry has actually done a decent job improving its diversity (mainly African-American, Latino, and Asian) amongst its entry-level and mid-manager ranks.
Summary: No doubt, when small shops work with big shops, the small shop executives at times get the nervous itch in their minds about what they would do if the big shop decides to steal an idea, copy their work, or shoulder them out of a deal. It happens. It makes us small agency folks nervous because the outcome can be unclear. It could take away our chances to play with the big boys.
Such is the case between Asylum Films and Leo Burnett, UK.
