It’s About Choice, Stupid

Summary: The point of advertising is not to create pretty images and fancy phrases to make an organization to look good. Advertising is meant to influence the way people look at a good or service, and to either inform them about it or persuade them to try it. Advertising is meant to influence choice; the options that consumers think up in order to make a decision.

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It’s About Choice, Stupid

Summary: The point of advertising is not to create pretty images and fancy phrases to make an organization to look good. Advertising is meant to influence the way people look at a good or service, and to either inform them about it or persuade them to try it. Advertising is meant to influence choice; the options that consumers think up in order to make a decision.

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Hey Startups! Let’s Be Friends

Summary: So you want to start a business. Excellent! According to several sources, the non-employer business sector rose 1.9% in 2010 alone, which translates into 415,000 new ventures. If you were a part of that 415,000, you’re just figuring out how to stay stable and are establishing a cash flow and a customer base.

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