An Open Letter to PoliLand, From AdLand

Summary: Dear Jim Messina and Matt Rhoades:

AdLand here. We’re hope you two are well.

First, we would like to tell you that we appreciate your dedication to public service. Politics has gotten a negative rap, and we thank you two for sticking with it and pushing the national dialogue about which set of ideas will shape America’s future.

Second, we would like to take a brief moment to talk with you two about how you’re pushing that dialogue. Look, we know that neither of you have backgrounds in advertising. You, Messina, have a degree in political science…

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State of the Agency

Summary: Agencies, how we doing?

Though it is not time for the annual checkup, sometimes it is good to get a checkup in when things aren’t working the way they should. Or, as in this case, observers of the industry want to bring up relevant material for agencies, and needed to find out what trials and successes they are experiencing today.

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Agencies: Boycott E-Auctions

Summary: We all know that advertising — good advertising — is not a commodity. Work should not go solely to the lowest bidder. Work must be proven. For the past several years, we have seen our industry be cheapened by agencies and freelancers alike who would sweep in and do work way under the value set by the marketplace.

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