Giant Balloons Company

Summary: We decided this topic warranted further inspection. Earlier, we shed light on the “shortage” of writers in AdLand, based on a USA Today piece. Based on further observation, and the insightful comments left by the experienced and smart readers of BMA, we want to concentrate this second piece on how we got here.

Where did the writers go? Were there enough to go around in the first place? Both questions are difficult to answer, but one could probably get away with “they left” for the first one and “probably not” for the second.

Summary: It’s time for Advertising Week 2012, or #AWIX if you are following it on Twitter. It’s the time advertising professionals from all over the country (and some from overseas) come together and celebrate advertising, share ideas about the best practices of advertising, and what the future of advertising may look like. The common themes are mobile, content, and the agency/brand relationship.

Summary: Throughout the civilized ages, our society has been divided by “estates,” coming from the French “etats” signifying the gathering of the representatives “of the realm.” Notably, there were only three recognized Estates. The First Estate was the clergy and church officials, the Second Estate was the government, and the Third Estate was the public and everyone else (several sources have the clergy and government switched).