Giant Balloons Company

Summary: First, we talked about the problem: apparently there seems to be a shortage of writers in AdLand. Then we talked about how the problem was created; whether it was the lack of attention on writing in school or the fact that many people entered the advertising world from different occupations. We also mentioned the “rise of content,” where the brands and agency partners are placing more focus on quantity of content rather than quality. Not to mention, agencies and brands are using the slow economy as an excuse…

Summary: What happens when you get the brightest people in a room, but can’t seem to solve a problem?

Many industries are struggling with the same problem. These recruiters and employers get the “smartest” people; the folks holding terminal degrees in their fields, the ones with the most experience, the “uber-educated” elite, and then those teams, which seem unstoppable with their group intellect, manage to fail.

How does that happen?
In AdLand, we see it more in terms of writing and creative. Every time a new generation of AdPeople comes out from the schoolyard, the current generation in charge laments over the lack of writing or creativity.

Summary: It is an exciting time to be in advertising. Everywhere one looks, there’s new technology coming into the fold. There are new reports about online spending and social networks. The “Age of Mobile” isn’t rising, it’s been here all along! Go figure. Clients and agencies are still trying to figure out ways to play nice together. Whether we like it or not, the industry is changing. With more information than ever before, consumers are much harder to reach and persuade. Consumers demand a voice.