Summary: Doesn’t everyone have a pair of friends, or people you know that date on and off, again and again? Their partnership seems perfect — looks perfect — yet they each conjure up a reason to break it off.
We know that sooner or later, it is going to happen.
Thus is the story between AdLand and Hollywood. Advertising and the entertainment industry have been flirting with each other for ages.
Summary: In a relationship, you must love yourself before you can love others, and expect others to love you. Should that adage not carry on when it comes to your profession? How can AdLand expect to get love from consumers and other professionals, when it fails to have respect for itself?
We got some issues, folks.
Adobe, with the assistance of research firm Edelman Berland, fielded research across the U.S., China, and Japan. They wanted to find out how consumers and marketers thought about The State of Online Advertising.
Summary: One of the greatest accomplishments a campaign can achieve is when a consumer remembers the ad. In a cluttered, over-stimulated world, reaching the consideration sets in the minds of the consumers is truly a big deal. We try to figure out ways to persuade the consumer to look at our creative repeatedly, and we find the places where the consumer is most likely to be so we can show them our ads again and again.
