Summary: We are commissioned to make messages that stick. Naturally, then, we should crave the knowledge of why and how our messages appeal and stay with our audiences.
Our industry is inclined to think that it is all about the creative process.
And it is, to a point.
Our memory is awesome. Awesome in both the “cool” and “awe inspiring” senses. And if we are serious about communicating messages that stick, we need to know just how interactions are stored and recalled in our memories.
Summary: The software and desktop giant is at it again. It is fascinating to watch an organization that once defined its own market attempt to compete. But does Microsoft have a focus, or is it trying to use its wide net of resources and competencies to try to attack several competitors at once?
We think it is the latter.
Microsoft is racing for relevancy once again, but this time their quest is two-pronged. First, it announced the arrival of Windows 8, the acclaimed improvement over Windows 7 and the beleaguered Windows Vista.
Summary: Today is the first morning since “Frankenstorm” Sandy made her presence known on U.S. soil. Unfortunately, Sandy so far has been all the storm the professionals have warned about.
Fortunately, many of our friends, family, and colleagues heeded the warning.
Our thoughts and prayers go out to those who have lost loved ones due to the havoc Sandy has brought so far.
