Summary: The American economy has been quite the case study. From its humble roots in farming and agriculture to the Industrial Revolution to where we are now, a system based primarily on consumption, supplemented by speculation. Oh the places we’ll go.
Throughout the decades, the American consumer has been rising in importance.
Summary: When it comes to advertising and politics, there seem to be only two schools of thought: Negative and Positive. Ideally, we would all love to see the end of the negative attack ad run by nearly all political platforms. Attack ads are hateful and excessive, but they’re also wildly successful. In fact, a candidate with a 1,000-ad advantage over a competitor would only see a 0.5% rise in their favor if they ran on a positive campaign strategy.
Even if you’re one of those people who groans when one of those dark, negative advertisements interrupts your broadcast…
Summary: As the world shifts its attention to how its people can live together in more populated areas, certain issues are pushed to the forefront. Brands and ad folks have to think about how the message of sustainability and conservation will reach the masses. How will people be convinced that changing their consumption habits will be the way to go?
