Giant Balloons Company

Summary: We would liken advertising to the barometer for the economic environment. What we see on TV, mobile, and the several other screens can show the hand that businesses are trying to play. For example, during the height of the Great Recession, we saw messages focusing around stability, foundational wisdom, and assurances that these firms were going to stick around. We also saw massive sales and discounts. It only makes sense; during a time where unemployment is high…

Summary: Interesting question. In today’s business environment, it would seem that we are not taking advertising seriously enough. From consumer advocacy groups and regulatory groups here in the U.S. and internationally to disillusioned communications professionals, we would think that the conversation on how business is conducted revolves around how advertising is evolving.

Could we be wrong?
In the communications industry, we all trade stories about getting to work early, staying late…

Summary: Advertising “headhunters” help get jobs for people. They collect “portfolios” (also called books; these are mostly online, sometimes physical) of work done by advertising people and arrange interviews, etc. They usually have strong relationships with a number of different ad agencies and represent talent to the agencies.