Summary: Levi’s is sticking with its “Go Forth” campaign, and it decided to add a wrinkle to it. The jean brand teamed up with hitRECord, an initiative founded by Joseph Gordon-Levitt that has a goal to raise the profiles of those who create short films, animations, songs, and more.
Their first collaboration is Levi’s “Outsiders” campaign.
Summary: It only takes a silly government issue for a viral campaign to come to life.
The background: in March 2011, the European Court of Justice (ECJ) ruled in favor of a Belgian consumer group that was challenging the insuring practices of life and pension providers. The ruling meant that life and pension insurers will no longer be able to price policies in the EU based on gender. The ruling, known as the EU Gender Directive, goes into effect on December 21, 2012. The ruling affects life and pension insurers, as well as…
Summary: Long Live Babar, King of the Elephants!
Babar and his Queen Celeste will be celebrating their 80th anniversary in the United States in 2013. The anniversary will kick off with an advertising campaign estimated to cost around $100,000 and has the purpose to reintroduce Babar and his elephant kingdom to American children and their parents and grandparents.
