Giant Balloons Company

Summary: Agencies and start-ups: sounded like a perfect match. Yet, the relationship between the two has been slow-moving. First, as the agency model began to face fire (and rightfully continues to do so), technologists and “innovators” began to posture about how agencies should model themselves after the startup: slim structure, minimum overhead, with multiple people wearing multiple hats.

Summary: We will not be the first to tell you that the consumer is not always right. But in advertising and customer service, we strive not for the consumer to be right, but for the consumer to be satisfied with their choice and outcome. Being right and being satisfied, as we have come to know, are two different positions.

The matter of choice is a groggy one.

Summary: Yes, the question of demographics in advertising rises above the fold once more. AdLand enjoys creating different markets and segments, and then proceeds to exclaim which group it is trying to capture. In most cases, the markets and segments are over-generalized; simplified to a point where the campaign could be seen as a poorly mass-marketed attempt.