Summary: Okay. Enough is enough. Advertising is not out to destroy your kids and populate “Fat America.” It is time for advertising and society critics to cease with the hypocrisy, and take responsibility. Have we not declared that the consumer creates the rules of engagement?
Then, when consumer advocates see a disappointing trend, they shift all the power back to the Evil Advertising Powers.
Summary: Remember when our brethren noted that marketing and advertising have no positive effect on the lives of consumers?
In the words of Lee Corso, “not so fast, my friend.”
Looks like the science community has our back to prove — yet again — that advertising can do good for those it serves.
A professor of the University of Georgia College of Public Health conducted research…
Summary: Van Heusen’s Institute of Style featuring “professors” Steve Young and Jerry Rice seeks to turn men from “schlubs” to swagger.
Van Heusen, partnering up with video and comedy site FunnyorDie.com, has shot several videos featuring the professors and new graduate, Matthew Stafford.
As Millennial men come of age, Van Heusen is taking note of this generation’s appreciation of style and fashion. Van Heusen is conducting an online campaign trying to court these young, fashion-conscious men.
