Summary: Marketing and advertising are the language of business. We translate what the business community wants to convey to our society. Naturally, then, it is up to our industry to know how and what our society feels, and what they are going through.
Marketing and advertising need that “human touch”; we need to be involved with activities and events that are relatable and bring people together.
Are we getting away from that?
Summary: Bruce Lee once said, “We are told that talent creates its own opportunities. Yet it sometimes means that intense desire creates not only its own opportunities, but its own talents as well.” The Detroit advertising community has the talent and the intense desire. This was clearly evident at The D Show advertising awards last week.
Summary: There are some cases where the adage “all new business is good business” does not ring true. In the advertising industry, especially as a small shop or freelancer, there are few instances when a potential client is turned down. In AdLand, it is usually feast or famine. Sometimes during the year we don’t have the luxury to sit back and choose which clients we want.
