Giant Balloons Company

Summary: As media choice continues to rise, it is only natural that some choices fall from consumers’ radars. We cannot expect consumers to dabble in every single media channel; the effort needed would outweigh any advantage of doing so.

Therefore, as many brands continue their media strategy, some consumers may fall through the cracks.

Meet the “Ungettables.” These “Ungettables” are a group that intentionally avoids mainstream media. According to the data, nearly 30.1% of them would consider giving up TV altogether.

Summary: As we continue to try to keep our footing on the fast-moving advertising landscape, it is easy to understand why we look towards the experts and thought leaders of the industry. Why should we look for the unbroken, untraveled areas, when these people have already paved a way and provide us footprints to follow?

In lovely corporate speak, “why reinvent the wheel?”

In advertising and marketing, everybody is an expert. At least it seems so. The web is full of “best practices” and “marketing how-to’s.”

Summary: AdLand loves its awards. And even when the leaders of the industry say that they don’t follow awards, we all know that changes once they receive one. Take, for example, WPP’s head honcho Sir Martin Sorrell. The boss, who is known for his micro-management in the media giant, has been receiving some acclaim in the UK and beyond.

Recently Sir Sorrell was voted Management Today’s Most Admired Leader in 2012. It is hard to disagree with the pick. In 2012, Sorrell led WPP through an aggressive phase of growth and acquisition; notably making it the leader (in terms of sheer size) in the digital advertising landscape.