Summary: Have you ever wondered ‘why your TV volume has a mind of its own during commercial breaks? It is not your television. It is no fluke. It is planned!
Square showbiz, this is an advertising sound blast meant to call “Atten-HUT!” to viewers. In their own bizarre blaring way, those disturbing commercials were intended for people to tune in, instead of out.
Summary: We give the 4A’s a tough time. As one of the premier organizations for advertising agencies, the 4A’s is a group that we expect a lot from. It just seems that when tough questions and difficult conversations come to the forefront of the industry, the 4A’s shows its soft backbone and vomits up an even softer answer, hoping that the answer will appease the mob.
Summary: If you are familiar with baseball, then you know why, as a batter, being at the plate with two strikes is not a place you want to be. When the count is 0-2, it throws the advantage from the batter to the pitcher. The pitcher knows that in order for the batter to “stay alive,” they have to swing at anything close and around their strike zone. The batter knows that too. Now the batter was to keep an even closer eye on their surroundings, and take a risk when they need to, in order to avoid striking out.
This is the position marketers and advertisers find themselves in. At least according to the latest research. Eloqua compiled research into an inforgraphic that looked at the relationship between the C-suite and marketers. According to their study, 80% of CEOs say that they don’t really trust…
