Giant Balloons Company

Summary: America is getting older. According to a demographer from the Brookings institution, the U.S. had never had a state that had a median age over 40. The closest at the time was West Virginia in 2010, with a median age of 38.9 years old. That record was broken, by several states, according to this past Census study. West Virginia’s 2010 median age was 41.3, which wasn’t the oldest.

As Americans age, we have all seen media usage change too. Some usage changed in the way we expected; other usage did not.

Summary: Consumers are a wiley bunch, aren’t they? Nowadays they demand all access to information, they demand to know how and where their favorite things are made or how services are provided, and they even want to have dialogue with the powers behind the brands they patron.

And of course, we oblige.

But we should not take consumers’ want for information as a sign of them being risk-takers. Far from it, actually. A study being published in the Journal of Consumer Research demonstrates that the more a consumer recognizes a product, the more likely they will pick it.

Summary: Consumers are a wiley bunch, aren’t they? Nowadays they demand all access to information, they demand to know how and where their favorite things are made or how services are provided, and they even want to have dialogue with the powers behind the brands they patron.

And of course, we oblige.

But we should not take consumers’ want for information as a sign of them being risk-takers. Far from it, actually. A study being published in the Journal of Consumer Research demonstrates that the more a consumer recognizes a product, the more likely they will pick it.