Summary: As a culture, we knowingly and unknowingly associate certain traits to celebrities and other famous people who we may never meet in person. And because of that, brands and advertisers capitalize on those associations by pairing up with those who may fit with the message they are trying to send.
Samsung, James Franco At It Again
Is Altruism Possible in Advertising?
Summary: Our society covers quite the spectrum of good and evil, does it not? Unfortunately for us, the evil part of the spectrum has been hogging the headlines, not really giving our good spectrum the time of day.
As we slowly put our minds and hearts back together from recent events, the thought of putting the welfare of others in front of our needs no doubt comes into focus.
Altruism.
In behavioral economic circles, there is a debate whether altruism truly exists. Whether given a certain situation, if people would truly put the welfare of others in front of their own needs, regardless of cost. Or, if by engaging in such action, those people actually satisfy an intrinsic need, therefore making the “cost” element void.
As 2012 comes to a roaring close, we thought it was fitting to address altruism…
The Super Bowl Sneak
Summary: Everyone has heard of the “Christmas Creep”; the phenomena that occurs when Christmas shopping, decorations, and “merry spirit” creeps a little bit closer into the fall. Down in our area, the South, we started to see and hear Christmas-related material right after Halloween.
Turkey, smur-key.