Summary: We are all tired of the “experts” declaring certain activities in marketing and advertising and sales are dead. We all understand that there are reasons to keep even the traditional activities around, depending on the audience.
But, if one thing needs to be dead, it should be the upsell. Nothing to consumers and advertisers is as annoying as the upsell.
Here’s why: consumers need to start trusting advertisers and brands.
Summary: ‘Tis the season for sharing. But don’t get carried away.
Affiliate advertising and marketing are activities that have received more attention in 2012, especially when tied to social media marketing. Brands and social entrepreneurs try to sell the idea through “bashing” traditional advertising and selling the fact that if there is quid pro quo involved, everyone wins.
Summary: As a society, we naturally flock to stories that are weird, unusual, and conflicting. But what happens when those stories prove to be inaccurate? We can bring up the latest prediction for the end of the world for an example.
The “Mayan Prophecy” that the world would end on December 21, 2012 has been heralded…
