Summary: When it comes to finding information online, who can one trust? Consumers are finding it hard to answer that question. There is so much information out there, it is hard to differentiate the source, the reviewer, and the uninformed.
As assistants to “the source” we in AdLand have to make sure that we provide good content…
Summary: Obesity is getting worldwide attention. It only makes sense, then, that the emphasis of advocacy will fall on the shoulders of AdLand.
Organizations worldwide are ramping up campaigns and initiatives to face the obesity problem. One of these campaigns is the Change4Life initiative, a campaign being launched this week by the National Health Service of the UK. The campaign comes with its own website, social media elements, recipes, tips…
Summary: To Al Jazeera Director General Ahmed bin Jassim Al Thani:
Greetings!
Congratulations on the purchase of Current TV. With every major news organization in the world having a presence in the U.S. market, it was only a short time before Al Jazeera found its footing. Here in AdLand, we are excited about your presence. Al Jazeera can not only bring more viewers to the Current TV network, but it can help businesses and organizations reach populations we have had limited access to, which is exciting to think about. We are sure, too, that you realize that Al Jazeera will be facing an uphill climb in the U.S. market.
Most Arab brands will.
Yes, when it comes to properly branding Al Jazeera to the U.S. audience, you may want to start at an elementary level. For instance, maybe telling people what “Al Jazeera” means in English first.
