Summary: Think Jackass, but for a cause.
There is a new site coming out of Israel called Moolta.com, and it has a goal to get people to challenge others to do crazy challenges in an effort to raise money for different charities. The challenges on the site vary; one could be dared to shower in a public place…
Summary: Guinness gets love from beer lovers and Irish men and women alike. It has been around forever. Guinness has done a fantastic job making sure it appeals to both audiences. The beer creates a story; it creates an experience that the beer drinker and the Irish can relate to. People love good beer, and people love to be a part of an identity. Guinness does both.
Recently Guinness, with the help of London’s AMV BBDO, created a new ad called “the Clock.” It is part of its “Made of More” campaign. The advertisement is set in a small town where the clock shows how it can make slow moments go by quickly, how it can turn back time to make sure wrongs can be made right, and how the clock can make good moments last. The ad then relates how Guinness is similar to the clock.
Summary: Mass appeal is no longer relevant when it comes to being successful in today’s environment. The consumer market is so fragmented, so distracted, and so bombarded with messages, likes, and dislikes that it is increasingly harder to get a message through.
One has to find a niche.
Finding a niche, these days, is considered the highlight and climax for any organization.
