Summary: Advertising is a key element in nation-building; the act of supporting, creating, and spreading the causes, ideas, and beliefs of a specific nation or country. Placing advertisements in different countries gives other citizens a chance to see a different perspective, and drawing people in gives them an opportunity to view another way of life.
But what if people choose to stay? Apparently, that’s a problem. Immigration is a hot topic for more than a few industrial nations…
Summary: In recent times, advertising and marketing have been narrowly defined as the messages organizations use to reach consumers. Advertising and marketing, when done well, are much more than that. It has always been a two-way street; organizations listen to their audience about what they want or need, and then the organization provides. Yes, when it comes to product and service development, advertising and marketing should have a say.
Summary: We all have a love/hate relationship with AdLand. It’s natural. We work hard, we play hard; our colleagues seem to play harder than they work, or they take work way too seriously. The clients we work with are ridiculous, or the bosses we work for seem brainless. Our creative directors think they’re turning straw into gold, and account managers think that they’re an account away…
