Summary: Most of us ad people have thick skins and pleasant dispositions. We have thick skins because we fail every day and even our “best work” usually appears in some kind of watered-down fashion after hundreds of revisions of what was a great concept.
Remember, everything you see and hear was probably better when we first thought of it. At least, that’s what we think.
Summary: The most common argument the anti-advertising community has is that advertising is deceptive and manipulative. That advertising forces people to thrust their hands into their wallets and purses, and give the big bad free enterprise system all the money they have.
Give us a break.
Summary: It has been almost a year since I wrote my first article for Talent Zoo on how the auto industry has some of the most formulaic, vanilla-style advertising techniques of any industry. At the time, apart from a few bright spots, it was true. However, this year’s auto Super Bowl submissions have stepped it up, and I feel the need to acknowledge that after my first article.
Now, the last thing want to do is make this about Super Bowl advertising. I am sure that by the time this post goes live, that subject will have be beaten to death with everyone talking about the latest GoDaddy spot, but I would like to focus more on how far the industry has come, especially Hyundai.
