Summary: During the Golden Age of Advertising, an ad campaign, when set in place, was rarely changed. Sometimes there were some unforeseen occurrences that caused a campaign to stop running or change its message, but the overall industry usually stayed its course.
Today we do not have that luxury.
Summary: Getting space in certain time slots, shows, and live programs can be quite difficult at times. We saw that in the Super Bowl; not many companies were ready to shell out the $3.8 million for 30 seconds. In other cases, spots during popular shows or times may be up for scrutiny, whether the scrutiny is necessary or not.
Summary: Nothing shows the general public that AdLand is out of touch with normal society more than when the industry celebrates all the good work and creative it has done. But that is not the central issue here. Today we are debating whether the sheer amount of awards is even useful.
This question was sparked by Adweek’s announcement that it is creating another awards ceremony; a ceremony that recognizes those agency and advertising professionals who excelled in invention throughout the categories that Adweek covers.
