Giant Balloons Company

Summary: It is the copywriter’s fault. It is the manager’s fault. It is the creative director’s fault. It is the designer’s fault. It is the vendor’s fault. It is the intern’s fault. Without proofreading, it is everyone’s fault. With an industry as fast-paced as advertising, it pays to have at least one good proofreader on staff. Let us look at a few reasons why a proofreader is needed and some case studies to back it up.

Summary: Who would have thought that with the purchasing power of women rising, and households with women earning the higher share of the income, that men would become a hot target for advertisers?

Yes, as the world continues to flip over, men are slowly rising…

Summary: For a few years as a retail art director I worked primarily with children, from babies to size 14. And I met all kinds of children. Some were onlies, used to being the center of attention. Others were part of a crew of two or three. A few families were large — four, five, even six kids. All of them working models. They would roll up in SUVs and mini-buses and pile out with their backpacks and schoolbooks. Mom may drop one little model off at your shoot and then cut out with a second kid for another shoot. Most successful young models are very smart, outgoing, and above all, they’re well-behaved. Their parents are laid back but totally in charge. While they are kids first and foremost and may run around the photo studio screaming at the tops of their lungs…