Giant Balloons Company

Summary: Protect this brand.
“I Will.”

Yes, Under Armour is suing Nike over using the “I Will” slogan, stating that Under Armour has used variations of “I Will” dating back to 1998, and that Nike’s use of it is infringing on Under Armour’s brand and could likely cause confusion, and could “falsely suggest sponsorship, connection or association” with Under Armour.
Under Armour states that they are fiercely defending its trademark with the same vigor Nike had when defending the “Just Do It” slogan.

Summary: Marketing professionals and their IT colleagues can no longer “put up” with one another, or simply exchange pleasantries in the hallways. No, with the increasing emphasis on data and information flow, especially when it comes to tracking campaigns, monitoring customer feedback, and customizing CRM, marketing cannot rely on creativity and marketing strategy alone.

Summary: When times get tough for brands, that is the best time to employ creative problem solving. When profits fall and losses are posted, the most often-used solution for brands is to shed jobs, services, and availability. Sometimes shedding is the best option, but we all know that it is not always the case.

Using creative problem solving means that the brand can look at unconventional ways to solve an issue. Instead of thinking about how it can stop the losses, it can think about how it can grow its revenue or assets in other forms or fashion.

The USPS, for example, picked fashion.
Yes, the quasi-federal agency…