Giant Balloons Company

Summary: Blackjack is my game. I’m not a pro. And definitely not a high stakes player. But when I visit Sin City, there’s no casino game I enjoy more. Thing is, you’re not going to win every hand. And just like a creative getting pushback on an idea, you have to know when to pick your battles.

Summary: I missed the Big Trip on Oscar night. Until that moment, Jennifer Lawrence had not made it onto my personal radar just yet. Although she’s on the cover of last month’s Vanity Fair, which I was actually in the middle of reading, she simply hadn’t registered with me. So after her name was called as Best Actress, uninterested, I turned back to my computer monitor and missed it — the trip heard ’round the world.

Summary: When devising a marketing or advertising campaign for multiple locations or outlets, it is tempting to submit to the magic bullet theory.

It makes things easy. It makes the campaign simple. Why put so much on the team with a multi-faceted campaign when they are already rolling out a major effort?

Because the times call for it.

The consumer market, as we are sure you know, is fragmented. The audiences we try to gather and reach differ in age, gender, occupation, geography, and backgrounds.