The Thrilling Uncertainty of Now

Summary: “Welcome to the thrilling uncertainty of now.”

That was the closing sentence of the speaker for the last honors convocation that we attended as a student. That sentence, though so simple, was so compelling to us, and has stuck with us to this day.

How true it is. Even more so in the advertising industry. Our landscape is changing at such a rapid pace…

Posted in Advertising, Marketing, Promotions, Uncategorized | Comments Off on The Thrilling Uncertainty of Now

FTC Cracks Down on Social Media Ads

Summary: The “nanny” state. When government interferes with our daily lives, people become outraged. People want to live the Free Enterprise dream: limited government, and the free market system. Let the market decide who wins and loses, what norm rises and what norm falls.

Except, interestingly enough, when it comes to advertising.

Yes the FTC announced that social media ads have run their course without any government regulation, and it is time to reel it in. The advertisements and sponsored stories…

Posted in Advertising, Marketing, Promotions, Uncategorized | Comments Off on FTC Cracks Down on Social Media Ads

Launch Festival 2013: An Advertising Must-Have

Summary: The Launch Festival descended upon San Francisco this week and with that came brilliant minds from across the technology world. With the vast amount of talent engaged in the Hackathon over the weekend prior to the event, there were many opportunities to network and connect…

Posted in Advertising, Marketing, Promotions, Uncategorized | Comments Off on Launch Festival 2013: An Advertising Must-Have