Giant Balloons Company

Summary: “Life is like a box of chocolates; you never know what you’re going to get.” This is what the infinitely wise Forrest Gump said. The truth is, you never really do. No matter whom you are! Especially in business, because the cards can change at any time and opportunity comes knocking whenever she wants. Every day, negotiations are being made around the world between people, governments, and businesses. Yet how does this thing work for us “creative folk”?

Summary: When a Request for Proposal (RFP) comes in from a potential client to your ad agency, you feel one of two things. Either you are excited for the opportunity or you are dreading the long hours it will take to complete. No matter how you feel about it, it is always important to set yourself up for success.

Summary: The advertising industry has several issues to address for it to flourish, that much is clear. But on the talent recruitment front, nothing is as daunting as the “woman” problem.

Where are all the female creative directors?

How interesting it is, that as an industry we claim to craft the messages that reflect the norms and issues that face today’s environment, yet our industry’s demographic makeup would beg to differ. Though the world now holds officially more women than men, there are still relatively few women advertising professionals making the climb to creative directors. The problem doesn’t seem to spread to other positions; in media, accounts, and executive management…