Summary: We have been living in the age of the “connected consumer.” Consumers have more access to information and options than ever before, causing their voices to be heard by brands and advertisers at the loudest level in history.
As brands and advertisers vie for the attention and patronage of the consumer, we are attributing to the environment the consumer uses in order to make a decision.
Summary: This just in: the Internet can take images and share them across the world. Maybe the ad creative at JWT in India should remember that next time they make a mock up or “scam ads” of woman celebrities bound and gagged in the back of a Ford. This situation now has JWT and Ford doing damage control. One has to ask, what was the creative team at JWT India thinking…
Summary: If society thinks that an issue is important, advertising is going to know about it. That is one of the many great things about being in advertising; one can feel the pulse of our social fabric, and get a sense about what is going on in the moment.
And now, guns are the hot issue.
We are all aware of the tragic events that have happened around the nation.
