Summary: When pitching a new idea, concept, or the latest creative to our team and clients, it is easy to fall into the trap of saying that the next campaign or creative will work because “we know it will.”
We know and have heard many of our colleagues say and do the same. Yes, it is prevalent in the advertising industry…
Summary: Advertising is an ever-changing industry with a wide variety of variables that will help determine an agency’s success. From the types of services it offers today to what technological advancements it can offer tomorrow, the whole process starts with people. It is the vision and talents of a creative department that help to assure its future success, but how do agencies lure in top talent?
In the past, I have made mention of a lot of creative ways agencies will recruit for the candidates they want. From social environments to flexible schedules, little comes across as enticing to someone entering the job market in this industry as the thought of a bonus.
Summary: As I spoke with my mother last week about the lingering Minnesota winter she was (unfortunately) still experiencing, she reminded me that Easter was quickly approaching. She told me that she’d forgotten to decorate, so she scrambled to put up her decorations just a short week before the holiday. I thought about that for a moment…
