Giant Balloons Company

Summary: It’s near the end of Creative Week in NYC, and it seems the lasting impression on the week is the thought of the footprints our advertising environment is leaving. Throughout the decades, we can see how advertising shifted based on the norms of society.

Summary: “For Immediate Release” was a perfect name for this last episode of Mad Men. This episode of Mad Men has truly been the best and most action-packed episode of season six thus far. Out of all the infidelity, French subtitles, and lost business…

Summary: It is getting increasingly difficult to deliver the right message to the right consumer through the right medium. We all know that. We have some in our camp who will continue to stick to TV, and others who want to abandon the traditional media and dedicate their time, effort, and money to the digital realm.

And what’s more, the latest research doesn’t give any real indication of which method yields the best result.