Summary: Though the economy is growing, and consumers are looking to spend more, it is still tough out there for the agency world. We’ve seen some growth — thankfully more growth than last year — but the growth isn’t keeping up with the money being spent. Marketers and C-Suite executives are second-guessing agency relationships, especially the small ones.
Growth vs. Culture
Destination XL Shows Men ‘No Man’s Land’
Summary: Big guys have big problems when looking for clothes. We’re from a family with big guys, and we always watch them search store after store trying to piece together items that will resemble an outfit. From shirts, pants, and accessories all the way down to shoes, it is difficult for bigger guys to find stuff that fits.
There are several reasons why not many stores carry “Big & Tall” departments. Perhaps the most accepted reason is that the B&T people are not a big enough department to make them economically feasible. The expense of making a dedicated department outweighs the benefit of having B&T customers. Maybe not.
Destination XL Shows Men ‘No Man’s Land’
Summary: Big guys have big problems when looking for clothes. We’re from a family with big guys, and we always watch them search store after store trying to piece together items that will resemble an outfit. From shirts, pants, and accessories all the way down to shoes, it is difficult for bigger guys to find stuff that fits.
There are several reasons why not many stores carry “Big & Tall” departments. Perhaps the most accepted reason is that the B&T people are not a big enough department to make them economically feasible. The expense of making a dedicated department outweighs the benefit of having B&T customers. Maybe not.