Giant Balloons Company

Summary: What Coke is to the soft drink industry, is what Oreo aims to be for the snack food industry. The cookie brand launched its “Wonderfilled” campaign this past weekend, which started with a 30-second and 90-second commercial spots during Sunday’s Mad Men and Married to Jonas shows.

Summary: When meeting with business owners or brand managers, we tend to spend the majority of our time talking about the audience. How it is made up? Who in the audience are the major opinion-makers? Gatekeepers? How can we make sure they see the message to spread it to the rest of the group? How can we make those gatekeepers brand advocates?

The goal of advertising is to give consumers enough accurate information for them to make a sound decision.

Summary: Last week, the 2013 P.E.N World Voices Festival of International Literature wrapped up in New York City and one of the biggest highlights of the festival included an insightful panel discussion on boundaries, barriers, and ground breaking in advertising with one of N.Y.C’s own advertising titans.

We’re referring to a small company (it literally only services the borough of Manhattan) with a very big impact (and input) on what millions of New Yorkers see every day. Manhattan Mini Storage’s own Archie Gottesman…