Summary: The ability to grow a majestic beard is a coveted thing. Now, it’s a profitable thing.
It’s also a silly thing. Probably a flash-in-the-pan thing, but definitely a thing.
From tattooing company logos or writing promotions on your pregnant belly to naming your firstborn after your most favorite television network…
Summary: One of the biggest perks about living in New York City as a creative is the exposure to some of the world’s greatest advertising promotions. Such is the case with last week’s perfectly orchestrated campaign by Netflix for the newest season of “Arrested Development.” In an effort to promote the return of the award-winning cult classic, one of the show’s most memorable symbols, the Bluth banana stand, was erected in Midtown.
Having been a fan of the show since its inception in 2003, I, like many others, was crushed when the program was removed from the Fox lineup in 2006. “Arrested Development” was somehow lost in the cracks…
Summary: Ah yes, Big Data and ROI rears its ugly head, once again. At least it’s coming with $50,000. Now you have our attention.
The ANA, with sponsoring marketing data firm MarketShare, just announced a competition for any individual or organization to develop a benchmark or improve ways to measure marketing investment and ROI. The winner goes home with a $50,000 cash prize.
