Summary: If everyone engages in a “best practice,” is it still considered one? If a blogger or marketing professional reveals “7 Secrets to Winning Business,” are they still secrets?
Our society likes to believe that if we assimilate certain behaviors from others, we too are going to be just as successful as our predecessors. However, rare is the case that it happens.
We can look to the stock market to illustrate.
Imagine you are perusing the market, and you stumble on a little-known company.
Summary: We usually don’t cover the themes of Mad Men episodes here, but we thought a certain point was made during the last episode that was too good to forget.
When Don had his “epiphany” in his office and called Peggy and her sidekick in, Don talked about the relationship between the entertainment, the advertising, and the consumer.
The consumer watches the entertainment for free because it is part of the bargain that because the entertainment is free (or much less than it would cost without corporate support), the consumer has to sit through the advertising.
What if we approached the public with that sentiment? Instead of consumers thinking that they are being bombarded with unsolicited advertising, we let them know that advertising is part of the bargain…
Summary: In our advertising and communications bubble, we talk about how important the line is between Big Data and consumer privacy. In our meeting rooms, coffee rooms, and client briefs, all of us want to make sure that we don’t cross over the line and turn the consumer off to the messages that we’re sending.
But is our industry making a big deal out of nothing?
