Giant Balloons Company

Summary: Imagine that you are a massage therapist. A customer walks in and says that they need you to perform your services for their entire company. They want the message to be done well, efficiently, and without any complications. And for your efforts, you would be paid in 75–120 days after your services. Would you take that deal?

Summary: Much to the chagrin of advertising professionals nationwide, The Pitch is coming back. And it looks bigger and stronger than its first season.

We are quite torn with this show, because we’ve heard nothing but less than favorable things about it from other ad professionals (we refuse to watch it), and know no one in our social circle not in advertising who watches it. Then comes the question: are those who wish failure on the Pitch…

Summary: In Part One of Flexibility in Advertising, we examined the concept of companies, such as Manhattan Mini Storage, pushing the envelope with their ads to capture their audience’s attention. But what these companies are also doing is testing the limits on how far they can go.

But really how far can they go? As far as how far is going too far, just think in terms of Newton’s third.