Summary: As we journey on into the ever-changing landscape of AdLand, we can’t help but wonder what sort of legacy we could leave. As creative professionals, we would all like to have something that we created linger on well after us. Or, having been blessed with foresight, see that we are in the middle of creating something that is going to last.
It is part of our human condition.
Summary: It is a common goal to strive to “rise above the clutter,” meaning to capture your target audience’s attention, and build a loyal, active following. We could liken that to wanting to be popular. Yes, we all want our brands and clients to be loved and adorned by raving, consuming fans.
But how is popularity defined? Andrew Carson wrote a very insightful article about social media and sociometry (the study of popularity) and we are going to focus on the latter. As it turns out, pinpointing a definition for popularity is more challenging than we think. So, allow us to get our geek on and set a couple of definitions.
Summary: Imagine that you are a massage therapist. A customer walks in and says that they need you to perform your services for their entire company. They want the message to be done well, efficiently, and without any complications. And for your efforts, you would be paid in 75–120 days after your services. Would you take that deal?
