Summary: Add a bunch of shiny objects, several thousand ounces of alcohol, and the advertising industry, you have yourself an awards ceremony.
Our industry has been adamant on awarding itself for creating good work. That is not necessarily a bad thing.
Summary: Here at BMA, we focus mostly on the agency side of AdLand. There are times, though, when it is important to stick up for the marketers on the other side of the aisle. The lead for the other side, usually the CMO, has had a tough ride during these past couple of years.
When it comes to building a relationship, time and consistency are crucial.
Summary: In case you missed it, the biggest news coming out of Facebook is that it will no longer be supporting sponsored stories. Yes, according to the announcement, the social network is streamlining its advertising resources in order to provide a better experience to both the user and the advertiser.
When social media first hit the scene, the biggest question big brands and investors had…
