Giant Balloons Company

Summary: It is remarkable how easily we are influenced based on our environment. Remember when you learned something in a classroom? Outside the classroom you wouldn’t remember for the life of you, but once you are placed in that exact situation — the classroom — you remember exactly what you learned. Humans are truly subjects to the elements around them.

The same goes for advertising and consumers. In order to successfully match the wants and needs to the goods and services we provide, we must be able to connect them in the right situations. If the consumer is thirsty, we must be able to provide a want or need that matches their thirst, or their thirst condition. If the consumer wants to feel like they’re in a group, similar wants and needs must be suggested.

Summary: Several days ago an architect was being interviewed on NPR. He was quite upset about the situation in California, where an architecture firm designed a prison that was known for its use of “solitary confinement.” The architect believes that that firm should immediately cease and desist in its prison building work because all licensed architects make an oath saying that their designs should do no harm to anyone, anywhere. And because architects are licensed, professional groups have gone out…

Summary: As we have written before, research in the advertising community gets a bad rap. Mostly because the way research is implemented in the process is grossly inefficient.

AdLand teases and is teased about focus groups, and how bad they are. AdLand scoffs at show concept ads, and how the early public simply “doesn’t get it” or that clients rely way too much on the early feedback.