Summary: At an agency or on the brand side, it can be very exciting to start a brand new marketing and advertising campaign. The ideas start flying, the messages are being set, and the activities start to roll through. The campaign is slowly starting to form. Then the agency comes with a proposal for the overall campaign. The brand’s C-suite comes with their idea. And finally, the marketing team for the brand comes with their own proposal.
What happens?
Summary: In this consumer-driven society, we in advertising are pushed to perform under strenuous circumstances. We have to do a thorough job of researching audiences, creating messages for the audiences, with increasingly less time, less money, over more platforms.
Above all that, the consumers, the people we are charged with connecting with, demand transparency and truth.
No easy feat.
With all that being said, there are calls for more and more “truth in advertising.”
Summary: There has been so much speculation on the future of the U.S. economy that it is hard to say what really is going to happen. As the markets continue to fluctuate, each sector and index is saying something different.
Not too long ago, the consumer confidence was up to points not seen since 2007, pre-Great Recession times. Now, consumer confidence is up to levels near ’08–’09. Earlier this summer the Dow reached 15,000 points for the first time in history. Then recently when Bernanke announced the Fed’s future plans…
