Summary: Goodbye single indie shops?
The trend in the advertising agency sector does not look good for the startup agency. The environment in which we operate is changing, and barriers are being created that make it nearly impossible for them to land big accounts and survive.
We covered the recent changes big brands are making when it comes to paying agencies.
Summary: One of the most dangerous things a communications professional can do is believe that they know everything there is to know about their trade.
Whether it is public relations, advertising, or marketing, the moment we cease to learn in our trade is the moment we cease to grow as a professional.
Yes, at times it may be difficult for us to search out new information. At times it may seem that the same topics and activities are repeated over and over again. But this cannot stop your goal to stretch your mind in order to learn a little bit more. We can dedicate ourselves to reading new research papers, or applying practices of different industries to your trade to see if we can improve our offerings. We can engage in various advertising activities to make us well-rounded.
Summary: One of the most dangerous things a communications professional can do is believe that they know everything there is to know about their trade.
Whether it is public relations, advertising, or marketing, the moment we cease to learn in our trade is the moment we cease to grow as a professional.
Yes, at times it may be difficult for us to search out new information. At times it may seem that the same topics and activities are repeated over and over again. But this cannot stop your goal to stretch your mind in order to learn a little bit more. We can dedicate ourselves to reading new research papers, or applying practices of different industries to your trade to see if we can improve our offerings. We can engage in various advertising activities to make us well-rounded.
