Summary: One thing that we love about our industry is that there is a plethora of free information and resources out there that can make one better understand the craft of marketing and communications. If you are in the marketing field and you want to continue to learn, there is nothing standing in your way.
However, it is the kind of information out there that interests us the most.
Summary: When it comes to attracting the new and young generation, brands and organizations have to go through cycles. The generation that was once the “young, hip and sexy” crowd no longer fills the gap. The previous group was introduced to the brand, connected with the messages and themes of the time…
Summary: Financial reports and industry reviews are coming out, and most are bringing bittersweet news.
Advertising can be likened to a leading indicator; if businesses are spending more on advertising, then the economy overall may signal improvement. News from the big holding companies has been across the board.
