Giant Balloons Company

Summary: Today it is almost impossible to keep up with all of the creative agencies opening and closing in pretty much every market. Just when you think you figured out which shops are starting to pull away from the pack and make a name for themselves, they mysteriously disappear. That leads to the question: What makes a company’s longevity possible? Unfortunately, there is no one answer or solution that can guarantee success for any business, but there are clear qualities for those who have stood the test of time. Success starts with people. Is it the most talented people that secure a company’s longevity? Not really. Creative medias are constantly changing.

Summary: This week is the beginning of AdAge’s Small Agency Conference and awards, the few days out of the year where small agencies get attention, are praised and given awards, and told how awesome the industry is for having them.

It’s a short few days, but attention nonetheless.

Summary: One thing that we love about our industry is that there is a plethora of free information and resources out there that can make one better understand the craft of marketing and communications. If you are in the marketing field and you want to continue to learn, there is nothing standing in your way.

However, it is the kind of information out there that interests us the most.