Giant Balloons Company

Summary: There was a time when most if not all advertising agencies went by the names of their founders; Ogilvy and Mather, J Walter Thompson, Doyle Dane Bernbach. Then, of course, folks shortened the names to mere initials: O&M, DDB, JWT. Now we have all but jettisoned names and initials for catchy monikers. But why?

Summary: In case you haven’t heard by now, Publicis and The Omnicom Group are joining forces to merge in equal fashion to become the world’s largest advertising and media company, the Publicis Omnicom Group.

130,000 employees. A market value of $35 Billion.

What does it all mean?
It means that we were unfortunately more accurate when we thought when we warned about the next age of agency consolidation in our industry. WPP CEO Martin Sorrell said himself in a Reuters article that with this deal, further consolidation within the industry “is inevitable.” Does that mean that he is showing his hand…

Summary: What makes a viral hit a hit? As The Atlantic pointed out, hits are almost always just a repeat of something that was already a success. More specifically, the darling hit-maker site Buzzfeed often draws its inspirations from reddit. Reddit has an heavy influence on Internet content, despite the fact that only 6% of online adults use the site according to the Pew Research Center. So what is Reddit? It’s an open-source community where users submit content, such as news, memes, pictures, and questions.