Summary: As much as people like to say that they like options, the research suggests that people are better off with fewer options. We have covered the “paradox of choice” before; when people are presented with more choices, not only do people make worse decisions, but the probability that they are less happy with their decision is greater.
Consumers are a confusing bunch.
Summary: If you are a regular reader of Beyond Madison Avenue, you would know that we believe that being cut from the cloth of the generalist is the key to success and longevity in the advertising industry. Yes, we believe that in order to stick around, one must strive to know a little about a wide spread of topics, activities, and principles.
Knowing a little about a lot doesn’t just make you indispensable…
Summary: Prior to about 15 years ago, no insurance ads were funny. There was nothing funny about reminding folks insurance is a bet they can never win. So, we had the very serious “Good Hands People” and a guy with white hair in a suit.
