The Agency: Your Revenue Partner

Summary: The Agency-Client relationship has been under scrutiny for quite some time, even more so in the past five years during the financial collapse. Brands are trying to keep the shop roster but cut expenses while agencies are trying to keep the clients.

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How Insulated Are American Consumers?

Summary: The American economy has definitely seen better days. The Great Recession is stubbornly on its way out (hopefully) and consumer confidence has been on a roller-coaster ride, while those 8.2% of Americans who don’t have a job have to hear news stories about Corporate America sitting on billions of cash.

In the meantime, AdLand is commissioned to attract consumers to those businesses and organizations that can help them during these difficult times. Messages of stability, growth, and savings fill the airwaves. Messages of self-worth and empowerment become themes for creative departments. But what about responsibility, conservation, or being a part of something bigger?

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Advertising to the Fourteen-Year-Old Boy

Summary: My son just turned fourteen about a month ago and if I want to talk to him, I know where he will be. He will either be in front of the family room TV in front of the family room computer. The only other place I ever find him is in his bed sleeping, but during the day I do believe he is seriously glued to either the TV or the computer.

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