Giant Balloons Company

Summary: Sometimes the best advertising involves slimming down. For Disney, that means restricting all “junk food commercials” on all Disney-owned channels — including ABC — during blocks of programming targeted to kids under twelve. But they’re not stopping there. Get ready to see the new “Mickey Check” logo: “Good For You — Fun Too!” It’s a stamp, soon to be seen in grocery stores everywhere, that allows marketers to show they’ve been given the big mouse’s stamp of healthy approval.

When most of us think of kids, we can’t help but make a few associations.

Summary: Sometimes the best advertising involves slimming down. For Disney, that means restricting all “junk food commercials” on all Disney-owned channels — including ABC — during blocks of programming targeted to kids under twelve. But they’re not stopping there. Get ready to see the new “Mickey Check” logo: “Good For You — Fun Too!” It’s a stamp, soon to be seen in grocery stores everywhere, that allows marketers to show they’ve been given the big mouse’s stamp of healthy approval.

When most of us think of kids, we can’t help but make a few associations.

Summary: The Agency-Client relationship has been under scrutiny for quite some time, even more so in the past five years during the financial collapse. Brands are trying to keep the shop roster but cut expenses while agencies are trying to keep the clients.