Giant Balloons Company

Summary: We’ve been looking forward to hearing how Deutsch LA solved the talent problem in AdLand. For far too long has AdLand been parading around, lost, and without a leader. Once we heard that Deutsch LA had something up their sleeves, we were excited to hear what they came up with. Deutsch LA even teamed up with the 4A’s in order to get a wider base.

Summary: As communications professionals, we know the importance of names. If a good, service, or brand doesn’t sound catchy or appealing, it’s going to be an uphill battle before the consumer even gets to try it. Nailing a name enables us to cut through the clutter, jump into the consumer’s consideration sets, and garner an audience.

Summary: It’s that time of the year again in the ad industry; the second coming, the nuclear bomb, the suicide contemplation. A time of plague and ecstasy, a time of life and death, and a time where, for seven consecutive days, the entire creative sector of the ad industry develops a kinship and adoration for cats. Yes; it’s Cannes season, and since chances are most of us will be betting on lions from afar, the vast jungle that is the Internet has begun providing us with insider details, pools, and predictions for who reigns supreme this year.